This Privacy Policy explains what information TradeDayRates collects when you use this website, how it is used, and what your rights are under UK data protection law.
This site is operated as an independent UK information service. If you have any questions about this policy, please use the contact form on this website.
What information we collect
We collect two types of information: information you provide directly, and information collected automatically when you browse the site.
Information you provide
If you use the contact form on this website, we collect the name and email address you submit, along with the content of your message. This information is used solely to respond to your enquiry and is not shared with any third party.
Information collected automatically
When you visit this website, certain technical information is collected automatically. This includes your IP address, browser type, device type, pages visited, and the time and date of your visit. This information is collected through Google Analytics and is used to understand how visitors use the site so we can improve it. It does not identify you personally.
Cookies
This website uses cookies. Cookies are small text files placed on your device by websites you visit.
We use the following categories of cookies:
Strictly necessary cookies are required for the website to function and cannot be switched off. They include session cookies and security cookies.
Analytics cookies are set by Google Analytics to help us understand how visitors interact with the site. These cookies collect information in an anonymous form, including the number of visitors, the pages they visit, and how they arrived at the site.
Advertising cookies are set by Google AdSense to serve relevant advertisements. Google may use information from these cookies to personalise the ads shown to you based on your browsing activity across websites that use Google services.
You can control cookies through your browser settings. You can also opt out of Google Analytics tracking here and manage Google ad personalisation at adssettings.google.com.
When you first visit this site, you will be shown a cookie consent notice. You can update your preferences at any time.
Google AdSense
This website displays advertisements served by Google AdSense. Google uses cookies and similar technologies to serve ads based on your prior visits to this site and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and other sites on the internet.
You can opt out of personalised advertising by visiting Google’s Ads Settings at adssettings.google.com. For more information about how Google uses data when you visit sites that use Google services, see google.com/policies/privacy/partners.
How long we keep your data
Contact form submissions are retained for a maximum of 12 months, after which they are deleted. Analytics data is retained by Google in accordance with their own data retention policies. We do not store advertising data ourselves.
Your rights
Under UK GDPR, you have the following rights:
The right to access the personal data we hold about you. The right to have inaccurate data corrected. The right to request deletion of your personal data. The right to object to or restrict processing of your data. The right to data portability.
To exercise any of these rights, please contact us using the form on our contact page. We will respond within 30 days.
If you are unhappy with how we handle your personal data, you have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.
Changes to this policy
We may update this Privacy Policy from time to time. The date at the top of this page will always reflect when it was last revised. Continued use of the website after any changes constitutes acceptance of the updated policy.